NEXEN TIRE logo appears on the signage screen at the Capital One Arena
NEXEN TIRE brand logo to appear across US sports signage screens
－ Company expands brand exposure via home and away games from NBA, MLB, NHL, and NCAA sports leagues in the United States
NEXEN TIRE, a leading global tire manufacturer, today announced that its brand logo will be advertised among on and offline platforms in USA sports leagues like NBA, MLB, NHL, and NCAA.
Through partnerships with sports organizations in both its home country Korea and Europe markets, the tire company has been building brand awareness for years. Based on years of experience, NEXEN TIRE is also using sports to increase its presence in the US market.
In fact, a multi-year partnership between the NEXEN TIRE and the Anaheim Ducks of the NHL was established in 2021. This year, the company recently also disclosed a partnership with the Chicago Blackhawks for the 2022-23 season.
Starting October 21, NEXEN TIRE’s logo has appeared courtside in NBA games as well as on television to reach the company’s primary target markets across the U.S.
Following the NBA, the company’s logo placement ads will be visible among select teams in the MLB starting from the 2023 season in March and the NCAA starting from the November 2022 and March 2023.