NEXEN TIRE reveals sustainable-material demonstration tire
– Unveils sustainable-material demonstration tire of up to 52% NEXEN TIRE, a leading global tire manufacturer, today announced the unveiling of its sustainable-material demonstration tire composed of 52% sustainable materials and is an example of the company’s extensive activities in pursuit of sustainability.
NEXEN TIRE, a leading global tire manufacturer, today announced that its brand logo will be advertised among on and offline platforms in USA sports leagues like NBA, MLB, NHL, and NCAA.
The tire maker’s experts used current and emerging technologies to engineer sustainable tires for vehicles to create the demonstration tire. Furthermore, the tire is built with more than 52 percent sustainable materials and contributes to the company’s goal of expanding to sustainable raw materials.
The demonstration tire is made of up of 44 percent renewable materials, including natural rubber, bio-based synthetic rubber, and silica derived from rice husk waste residue. Another significant feature of the demonstration tire is that it is made of 8 percent recycled materials using polyester cord formed from recycled plastic PET bottles and bead wire derived from scrap iron using an electric arc furnace.
“This research demonstrates our commitment to becoming one of the most forward-thinking tire companies in terms of ESG,” stated a representative at NEXEN TIRE. “We looked into new technologies and identified opportunities for the future. As a result, our team’s dedication demonstrated our ability to produce a tire with 52% sustainable raw materials. NEXEN TIRE’s innovation in building a better future continues.”